I am starting to have doubts about how much AI will benefit me as a creative person. This time last year, I was just getting my beak wet, but my imagination was soaring with how it would creatively benefit me. While I have said for a long time that I write what I want to read or see play on a screen, deep down I'd like others to take some enjoyment out of the process as well, and maybe even make some money off of the hard work I've put in and the sacrifices I have made.
Self-publishing books has almost run its course for me. What started as a personal challenge revealed a lot about not only myself but the business of books. It is tough as hell to sell books. You first have to have a great book, and then you have to stand out and be recognized amongst all the other books. When you self-publish it is almost impossible to stand out, especially now after the newness of the self-publishing craze has died out.
Now think about Movies. Independent movies have always been a tough sell. And now, even blockbuster movies made for 100s of millions of dollars are having a hard time breaking even. This time last year I could see how AI would give me superpowers. The thing is that it also gives everyone else creative superpowers. Most of whom have never lifted a finger in an attempt to create worlds for themselves before AI, let alone done so to entertain others. And yet, within a year or two everyone will be able to do just that.
Those who have been keeping up with the progress of generative AI and have seen the demos for all the new products know that massive change will wash over the general public soon. Many of those in Hollywood who have been fortunate enough to get access to Sora can see that this technology will change the business forever. Those of us who have been paying attention since February know exactly what I mean. The results are stunning and will only get better.
At that time, I was knee-deep in preparing to query Hollywood about a TV show I had been working on. But, it was plain to see that Sora would change everything once people had access to it. I didn't let that deter me from my task, contacting others about the incredible TV series package I had put together. In fact, I worked into my pitch just how I envisioned AI tools could help with the post-production marketing of the series and may even be able to augment what had been shot after things were completed. I didn't want to suggest that any new tools like Sora should be used in the production. Those things should be left up to the production team. My job is to lay out the road map for the series. All I need is one person to believe in my story and the big ideas I have laid out. "It's hard out here for a pimp."
The most important part of my process is coming up with a story and then putting in the work to write the story for others. Once that is done, this is where AI would be massively helpful to someone like myself. Most people who are not authors or screenwriters will need AI to help them write stories, therefore they will be unable to copyright them - as the copyright laws stand now. That might be my only leg up on the masses who would be able to create just about anything with a few prompts. But, if I can eliminate the need to convince others, who are busy with other projects and in constant contact with other writers who they actually know and have worked with in the past, then I could focus on actually using my storytelling skills to create a film or tv show with tools like Sora. I'd rather work with people the old-fashioned way, but they have to want to work with me as well, and I can't force people to buy my work. Unlike most people, I would be able to copyright the stories I would want to use in partnership with Sora-type tools because I would have written them, and maybe that is the window of opportunity for me. Maybe.
With each email I send and get no response my heart breaks a little. Not for myself, don't pity the Pitters, but for the work and the people it might touch, inspire, or somehow affect. I look forward to using AI as yet another creative means to an end. It feels like I am an explorer awaiting a ship that is being built. Soon enough I'll be off exploring new lands. I've sent thousands of emails through the years. It's like water off a duck's back at this point. I know my efforts are usually in vain because they largely have been for twenty years, which is fine. That's the way it is. Sometimes you catch a break but more often than not you will have wasted time, energy and passion only to be ignored.
If I had been more involved in the business over the past twenty years I might be more conflicted about using AI tools. However, I spent much of last year during the strikes and the rise of Generative AI wrestling with my conscience about its use. And recently I have had time to reflect on all the blood, sweat, and tears I have put into projects over the past twenty years with 90% of people unwilling to even respond to an email. And I feel empowered for the first time in a long time.
I will not hesitate to bypass people in order to get my stories in front of an audience. Hopefully, those AI tools will be available soon so I can get trained up and put them to use ASAP. I've gained a lot of experience over the past two decades and learned even more about patience. In the meantime, I'll keep writing and sending personalized emails to those whose work I respect and would love to work with in creating movies and TV shows.
I never dreamed of having a media empire when I started writing, I have just kept plodding away at creating stories in different formats. But, with the help of AI, I may be able to create dozens of movies, TV shows, and graphic novels in a short span of time, and all of the stories will be copyrighted. There are likely thousands of people like myself who have been writing for decades and only publishing or putting onto screen a few of the works they have actually created. In fact, if the technology is good enough that will be one of my goals-- a media empire. My ambitions are usually bigger than what I can achieve but then I am a dreamer and always think big.
Once I have actually completed my first ready-for-consumption production I will have to deal with marketing and sales. Cringe. At least I will be on the backend of production and not stalled out waiting like a jackass for people to respond to an email. I have been reluctant to call producers and directors about the TV series at this point-- even though I have a few phone numbers, but once I have a TV show or movie in the can you bet your ass I'll be on the phone using all my sales skills. Regardless, it will still be a tough task to earn people's attention.
This is where I am starting to have doubts. Not in my own abilities to tell a good story or that the technology might not be good enough. It's that the technology likely will be good enough and I believe I will be able to create all the stories I decide to pull from my library of unpublished works. However, the marketplace will become over-saturated and I will face a similar problem that I face today: getting people's attention and earning their interest. The good thing is that the work will be completed and I won't have any regrets about stories sitting on a shelf because I could not get anyone to help me make them into movies or TV shows. But they might very well be stuck on a cloud unwatched next to millions of other unwatched movies and TV shows. I'm not sure which is worse, querying dozens of people with a well-written story whose plan for the first season is ideal for a number of streaming services with only a few responses, or creating the TV series using AI and no one watches it. Both are tragic.
I've always said that I write what I want to read or watch because it does not yet exist. But if everyone is doing that and not consuming what anyone else creates then that is pretty damn depressing. And it probably won't be good for society if we just stay in our own imaginary bubbles without taking in new information. I hope that doesn't happen. I like what other people create and I always will, but I also like what I create as well. I may create it because it is something that I would want to read or watch, but I use that as a barometer because what I really want is to create something that others might enjoy. I don't want to sit around at night and read or watch my stories. That sounds vain and fucking boring. I hope we don't become a society that sits around quasi-creating movies or TV shows with a simple prompt custom-made just for us from scratch. Storytelling is something that is shared with others, even if we may experience it on our own in our own homes. We then go talk about it with others.
I can hear the conversations with friends in the future. "I generated and binge-watched this amazing cop show series this weekend. I programmed it to be like The Shield and NCIS: Los Angeles." Will people even be able to send that show to their friends so they can watch it or will it just be something that you can watch? Can it be shared with the world? Who makes money off of it? Do people get quasi-famous for prompting something that they had very little actual input in? So many questions. What I fear most is the loss of shared experience, which is the point of stories going all the way back to cave art. There are things we can learn from each other that we may not have learned on our own.
The writing of a story is the act I love most, inspired by personal experiences and what I have learned about the world. An AI will do much of the same but without the personal human experiences of its own. That seems to be the possible barrier that these tools may struggle to pass. Blade Runner touched on this subject. They may become humanlike but may never be able to become truly human. But then we may become more machine-like as we look to expand on our own mental limitations.
Once a lot of entertainment is AI generated there may have to be a notification system informing viewers how much of a story was created by a human. This might tell a viewer or reader if it has been copyrighted and how much was manufactured by an AI-based upon a prompt or prompts. It will likely get to a point where it won't matter as much because the AI will be a better storyteller than most people. However, there will always be a need to know if what we are consuming comes from the soul of a flesh and blood person who has lived a human life or if it is from an AI that has been trained to simulate those experiences.
It's tricky because eventually we will reach AGI and we've no idea if that will be a net good thing for society as well as storytelling or a net bad thing. Until then, I will try, however futile my efforts may be, to create the stories that do not exist that I would want to read or watch hoping that you might too. Thanks for reading.
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